Developed brand and co-brand guidelines to address inconsistencies in Kohler's advertising.

Led an inventory of materials and collaborated with creative leadership to define brand standards. The new guidelines ensured consistent, high-quality advertising and significant cost savings.

Led brand identity launch, overseeing logo design, color palette, typography, visual elements, and tone of voice for a cohesive brand presence.

These comprehensive guidelines ensured consistency across all touchpoints, bolstering successful go-to-market strategies and resonating with target audience.

Interpreting Amazon's e-commerce brand guidelines, I led cross-functional teams in creating compliant digital, social, video, and photo content for flagship Keurig Dr Pepper brands.

This optimized e-commerce sales while maintaining brand synergy across the master brand and product line.

Revamped brand guidelines, bridging marketing and production teams.

Streamlined color hierarchy and intensified call-to-action hues for impact. Simplified fonts to align with LuxStone's refined brand. Precision in RGB, CMYK, and Pantone codes ensures consistency, setting an industry standard.