Services 3 — Laura Fox | Project Portfolio

Campaign Project Management

Client: Keurig Dr Pepper | Year: 2021-2022

As Senior Creative Project Manager at Keurig Dr Pepper’s in-house creative agency, I served as the primary liaison between Account Management, in-house creative teams, and freelancers. Leading cross-functional teams and stakeholders, I oversaw the creative execution of diverse campaigns, including the #FindYourCore campaign for Core Hydration, the flagship water brand of Keurig Dr. Pepper, featuring celebrity influencer Hailee Bieber. I was instrumental in shaping the campaign's Big Idea and guiding the development of a variety of digital assets, spanning website content, online videos, packaging designs, photography, and social media posts.

Leadership and Stakeholder Management:

Led a dynamic cross-functional team of 15+ creatives and account managers through the successful development and execution of a celebrity-endorsed campaign featuring Hailee Bieber, resulting in the delivery of hundreds of new campaign assets across various platforms. Partnered with Executive Creative Director and Brand Director to assign resources, ensuring optimal productivity and skill development. Partnered with external vendors and in-house teams on product development for photo and video shoots.

Process Improvement

Achieved a 28% reduction in asset delivery times, accelerating campaign speed to market by creating KPI-tracked templates that identified bottlenecks, streamlined workflows, and provided quantifiable performance updates. Imitative enhanced collaboration between creative and marketing teams, and was adopted department-wide. I was hand-selected to train creative project managers on new templates fostering a culture of continuous improvement.

Creative Process Management

Managed the end-to-end creative process of all deliverables by allocating resources, facilitating creative pitches, and overseeing creative development and production. Led the creation of social media, digital assets, and photography deliverables, ensuring seamless integration across multiple platforms including Amazon, Hydratewithcore.com, Instagram, Facebook, and TikTok.