Television Post Production
Client: Kohler | Year: 2023-2024
As Senior Brand Manager at KOHLER®, I led the post-production phase of national TV spot production, ensuring adherence to high creative standards and facilitating communication across teams and partners. I guided the editing process to ensure TV spots aligned with brand guidelines and creative vision, fostering collaboration among creative teams, production partners, and stakeholders. Managing schedules and providing strategic feedback, I directed revisions to meet creative objectives, consistently delivering projects within scope and timelines.
30 sec version of Kohler LuxStone Shower TV spot
Leadership and Stakeholder Management:
Led a 15+ member cross-functional team and external partners through the post-production editing process, fostering strong stakeholder relationships and delivering top-tier TV advertisements. Acted as the primary liaison for business partners at Kohler's internal creative agency, ensuring consistent alignment with brand objectives and strategic positioning.
1 min version of Kohler Walk-In Bath TV spot
Cost Reduction and Efficiency Improvement:
Achieved a 10% cost reduction and improved on-time delivery to 100% (up from 80%) by optimizing the TV post-production workflow. Initiated cross-functional process optimization involving multiple stakeholders, which was well-received and drove efficiencies. Led training and implementation of the optimized process, alongside documentation for sustained efficiency gains.