Introducing Pure Indoor Air

Client: Capital Heating, Cooling & Electrical | Year: 2019

As the Marketing Director, I led the end-to-end development and launch of Pure Indoor Air, Capital Heating & Cooling's private label brand, from initial market research through to market implementation. Developed brand identity and go-to-market strategy, shaping compelling narratives, defining visual identities, and directing cross-functional teams in creative execution. Contributed to $1.3M in sales growth.

Brand Identity Development

Crafted a compelling brand story and visual identity for Pure Indoor Air, including designing the brand's logo, selecting color palette and typography, and establishing comprehensive brand guidelines. Ensured consistent application of the brand across all touchpoints to effectively communicate its essence and values, reinforcing brand positioning and differentiation in the marketplace.

Go-to-Market Strategy Leadership

Led the strategic development and execution of Pure Indoor Air's go-to-market strategy. Utilized in-depth market research to position the brand effectively within the competitive landscape. Orchestrated cross-functional collaboration across product development, marketing, and sales teams to align with market needs and brand objectives. Coordinated launch planning and integrated marketing campaigns across digital, social media, print, and events to drive successful market entry and consumer engagement.

Creative and Content Development

Directed the development and integration of brand assets and campaign materials for Pure Indoor Air. Provided strategic leadership to multi-disciplinary teams, including creative partners, product manufacturers, and leadership peers. Crafted comprehensive content ranging from SEO-optimized web copy to technical white papers and social media marketing, ensuring cohesive brand messaging and effective market positioning across all channels.

Assets

  • WEBSITE

  • PRODUCT LABELS

  • PRODUCT PACKAGING

  • WHITE PAPERS

  • BRAND GUIDELINES

  • SALES ENABLEMENT

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