Integrated Campaign with celebrity influencer
Creative Production / Project Management
Keurig Dr. Pepper leads the pack in creative excellence, especially when partnering with industry giants like Amazon and celebrity influencers like Hailee Steinfeld. That's why top talent like myself is selected to spearhead these high-profile creative endeavors.
As the creative lead for Keurig Dr Pepper's high-profile celebrity campaign, I spearheaded every facet of the creative execution to ensure its success and resonance. From initial concept development to final asset delivery, I orchestrated a seamless process that highlighted our celebrity endorsement with impact and authenticity.
Throughout the campaign, I played a pivotal role in:
Conceptualizing and refining the campaign's creative vision to align with both the celebrity's image and Keurig Dr Pepper's brand identity.
Leading cross-functional teams in creative development, ensuring cohesive storytelling across digital, social, and video platforms.
Collaborating closely with talent management and agency partners to coordinate logistics and ensure a smooth production process.
Overseeing the creation and refinement of campaign assets, including digital content, social media posts, and promotional materials.
Reviewing and refining final assets to ensure they met the highest standards of quality and brand integrity.
The result was a compelling and impactful campaign that not only resonated with our audience but also elevated Keurig Dr Pepper's brand presence in partnership with our celebrity ambassador.
Assets
CORE Hydration +
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
CORE Hydration +
In addition to leading Keurig Dr Pepper's creative team through developing assets for the original CORE water brand's Amazon.com storefront, I also managed the process for additional assets, versions, and formats for the CORE Hydration + storefront. This required meticulous attention to detail and a keen understanding of e-commerce dynamics to ensure brand consistency across multiple product lines and storefronts on Amazon.
I successfully navigated the challenge of ensuring that both CORE Hydration + and the original CORE water brand's visual identities and messaging were faithfully represented in the digital shelf environment. From optimizing product images to crafting persuasive product descriptions, I ensured that every element aligned seamlessly with the established brand guidelines while optimizing the presentation for Amazon's digital store.
The result was a visually cohesive and engaging Amazon presence for both CORE Hydration + and the original CORE water brand that not only met but exceeded brand standards and contributed to Core Water's online success.