Make it stand out
Introducing the New Xyience Energy Drink
Client: Keurig Dr Pepper | Year: 2022
As Senior Creative Project Manager at Keurig Dr Pepper's in-house agency, I spearheaded the rebranding of Xyience Energy Drink, ensuring compliance with brand strategies and regulatory standards. Serving as a key liaison, I facilitated seamless collaboration between internal teams, brand marketing, and external agencies. My efforts included identifying and rectifying critical inconsistencies in nutritional panel information, enhancing legal compliance and user experience while boosting sales and brand visibility.
Risk Mitigation
Ensured compliance and accuracy by identifying and rectifying errors in nutritional panels depicted on product images, averting potential fines.
Worked closely with legal and compliance teams to ensure all advertising content and packaging renders, including nutritional information panels, strictly adhered to industry regulations and standards. Delivering 100+ compliant assets.
Cross-Functional Leadership & Media
Led a cross-functional creative team of 15+ people through creative development of digital, social and video assets across multiple platforms.
Collaborated closely with peers and external partners to seamlessly integrate a sales enablement tool, enhancing user experience and facilitating product discovery.
Assets
Case Study
Discover the goal, challenges, and outcomes of the transformative national rebranding campaign. Explore how I navigated regulatory compliance, rectified critical errors in nutritional panels, and successfully delivered over 100 + digital, social, and video assets.
View my case study to delve into the strategic approach that achieved impactful results.