Photoshoot Management

Creative Production / Project Management | Brand Management

Kohler®, globally renowned for sophistication and top-tier products, sets high standards in selecting individuals to orchestrate critical tasks like photography for their prized products. As a freelance consultant, I was proud to be hand selected to manage numerous lifestyle photoshoots.

As the steward of Kohler®'s prestigious photography initiatives, I meticulously directed every facet of the photoshoot process. From pre-production planning, onsite management through post-production editing, my leadership ensured each image resonated with Kohler's renowned sophistication and top-tier standards.

During this time, I played a pivotal role in:

  • Developing and managing budgets and timelines

  • Creating comprehensive shot lists

  • Collaborating with cross-functional departments and teams (engineering, product marketing, studio, creative, strategy)

  • Designing sets and overseeing their construction and changeouts

  • Aligning talent and wardrobe with respective brand positioning and clients' vision

  • Inspecting final assets for retouching concerns

  • Reviewing assets with clients to ensure 100% satisfaction

Over less than 14 months, we completed five video and photoshoots, resulting in thousands of new assets. Concurrently, I managed the day-to-day omnichannel strategic brand management and creative workload of three brands.

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