Photoshoot Management
Creative Production / Project Management | Brand Management
Kohler®, globally renowned for sophistication and top-tier products, sets high standards in selecting individuals to orchestrate critical tasks like photography for their prized products. As a freelance consultant, I was proud to be hand selected to manage numerous lifestyle photoshoots.
As the steward of Kohler®'s prestigious photography initiatives, I meticulously directed every facet of the photoshoot process. From pre-production planning, onsite management through post-production editing, my leadership ensured each image resonated with Kohler's renowned sophistication and top-tier standards.
During this time, I played a pivotal role in:
Developing and managing budgets and timelines
Creating comprehensive shot lists
Collaborating with cross-functional departments and teams (engineering, product marketing, studio, creative, strategy)
Designing sets and overseeing their construction and changeouts
Aligning talent and wardrobe with respective brand positioning and clients' vision
Inspecting final assets for retouching concerns
Reviewing assets with clients to ensure 100% satisfaction
Over less than 14 months, we completed five video and photoshoots, resulting in thousands of new assets. Concurrently, I managed the day-to-day omnichannel strategic brand management and creative workload of three brands.