Integrated Marketing, Brand Strategy and Creative Excellence.

Marketing Director | Creative Process Leader | Campaigns | B.A. Business | #BoyMom | RYT-200

About Me.

With a B.A. in Business Marketing, I specialize as an Integrated Marketing Director, dedicated to optimizing productivity, delivering top-tier creative outputs, and fostering strategic partnerships across diverse sectors and media platforms.

I excel in driving top- and bottom-line revenue growth through sales optimization, efficient budget management, and process improvements. My experience includes creative project and program management for internal creative agencies and in-house marketing teams, with a proven track record of empowering cross-functional and multi-disciplinary teams across global locations.

My strategic brand and creative leadership have driven excellence across diverse and complex projects and programs for renowned brands such as Kohl's, Kohler, Keurig Dr. Pepper, Home Depot, Best Buy, CVS, HSBC, and more.

Achievements

  • A creative solution centered on sustainability and cost savings that closed a 12% sales gap in just 4 months.

  • Client: Kohl's Corporate

    Increased post-reorganization productivity by 23% - effectively training and leading a team of eight in creative project management. Delivering multiple high-profile campaigns such as annual retail campaigns and flagship enterprise programs including Kohl's Cash and Kohl's Cares.

  • Client: Home Depot / Capital Heating & Cooling

    Contributed to a $2M annual sales increase through the cultivation of a strategic partnership with Home Depot.

    Developed and managed the Home Depot Home Services program, overseeing planning, resource management, corporate and store training, development and management of a 25+ member Field Marketing Team, marketing and creative, performance monitoring, and continuous improvement initiatives.

  • Client: KOHLER

    Delivered 15+ broadcast ready ads each month across multiple brands.

    Achieved a 10% cost reduction and 100% on-time delivery of national TV ads (improved from 80%) by optimizing post-production workflow.

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  • Client: Kohler

    Accelerated delivery of thousands of new assets by managing 5 photo and video shoots across multiple business lines within a year. Optimized a $1 million budget, stakeholder negotiations, and resource allocation from pre- to post-production stages.

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  • Client: Keurig Dr Pepper

    Led a 15+ member creative team in executing a celebrity-endorsed campaign featuring Hailee Steinfeld, for flagship water brand, Core.

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  • Client: Capital Heating & Cooling

    Masterminded the brand strategy and go-to-market launch for Pure Indoor Air, overseeing every stage from inception to market implementation, ensuring seamless alignment with brand vision and objectives.

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My Favorite Projects

Creative Skills

I am a versatile creative marketing professional who strategically aligns operational and production activities to drive business success.

Brand Management

Accomplished brand strategist with a proven track record of aligning creative initiatives with brand strategies, driving results and stakeholder satisfaction.